Resume Summary
Marlee Munhoz
Born and raised in Austin, Texas. I graduated from Texas State University in May of 2022 with a Bachelor's of Business Administration in Management with a Concentration in Entrepreneurial Studies with Academic Honors. In my free time, I wake surf on Lake Austin. I also own and operate a brand strategy & digital marketing agency in Austin, Texas. I enjoy learning about changing business/technology trends, web3, cryptocurrency, and real estate. I strive in skills such as critical thinking, communication, teamwork, digital technology, leadership, intercultural fluency, writing, career management, social media, content creation, organization, entrepreneurship, strategic management, and professionalism. I’m always looking for more opportunities to grow my skill sets.
Education
My Schooling
August 2019 - May 2022
Bachelor of Business Administration (B.B.A)
Major In Management (Entrepreneurial Studies Concentration), Texas State University
Graduated May 14th, 2022, Cum Laude - 3.52 GPA. Certifies that Marlee Yerkes has successfully completed the Course of Study as prescribed by the Faculty and Board of Regents and having complied with all other requirements of the University has been declared a Bachelor of Business Administration with a Major in Management - Cum Laude - and is entitled to all rights and privileges appertaining to that degree.
August 2013 - June 2017
University of Texas Online High School at Austin
Completion of High School Program. Dual Credit Courses were also taken at Austin Community College during years 2015, 2016, and 2017. Certifies that Marlee Yerkes has successfully completed the course of study prescribed by the Texas State Board of Education and is therefore awarded a Diploma as of June 2017.
August 2017 - May 2019
Bachelor of Science, Hydrology, and Water Resource Science, Austin Community College
This degree was not completed. Marlee took a leap of faith down a different path when she grew an interest in business and the entrepreneurial mindset.
Professional History
My Qualifications
January 2023 - Present
Business Founder & Operator,
Encompass Initiative
-
Founded and managed a full-service digital marketing agency, delivering tailored solutions in brand strategy, community reputation, and innovative digital tools to enhance client growth and visibility.
-
Developed comprehensive brand strategies and leveraged data-driven insights to optimize reach, engagement, and conversions across digital platforms.
-
Directed campaigns across social media, SEO, paid ads, AR/VR filters, graphic/web design, and FAA-certified drone-based aerial photography and videography, ensuring alignment with clients' unique brand identities.
May 2024 - Present
Remote Pilot In Command,
Federal Aviation Administration (FAA)
-
Obtained FAA certification as a Remote Pilot in Command, demonstrating proficiency in drone operation and adherence to aviation regulations.
-
Conducted safe and efficient aerial missions, including photography and videography, while ensuring compliance with FAA guidelines and safety protocols.
-
Utilized advanced drone technology for various applications, showcasing strong technical skills and attention to detail in data collection and project execution.
November 2017 - June 2022
Business Founder & Operator,
Marlee's Vegan Market
-
Created and sold handcrafted vegan, gluten-free macarons, overseeing all aspects of production, from recipe development to seasonal flavor curation.
-
Managed all business operations, including marketing, sales, customer relations, and order fulfillment, ensuring a high-quality experience for each client.
-
Implemented efficient processes to scale production seasonally, meeting demand while maintaining exceptional product standards.
July 2022 - January 2023
Social Media Marketing Manager,
Jim's Smokehouse
-
Led monetization strategies, content creation, and operations across social media platforms to drive engagement, community growth, and brand reputation.
-
Executed targeted digital marketing, including graphic design, video production, SEO, and print/mobile advertising, to amplify brand presence.
-
Designed and managed websites, developed creative digital assets, and coordinated catering for events to enhance both online and in-person brand experiences.
January 2016Â - January 2017
Restaurant Service Specialist,
Guero's Taco Bar
-
Provided exceptional guest experiences through attentive service, guiding patrons with menu selections, and ensuring satisfaction.
-
Managed high-traffic areas, coordinating with kitchen staff to ensure accurate, timely food delivery.
-
Adapted to various roles, supporting seamless operations and maintaining a positive, team-focused environment.
August 2019Â - June 2022
Salesperson & Catering Associate,
Jim's Smokehouse
-
Drove product sales through proactive customer engagement, personalized service, and expert knowledge of offerings.
-
Managed order taking, maintained a clean and organized workspace, and ensured a seamless guest experience.
-
Supported catering operations, from setup to service, delivering high-quality experiences at events while handling diverse client needs.
August 2012Â - January 2016
Lead Service Coordinator, Lakeside Pizza & Grill
-
Oversaw front-of-house operations, guiding team members in delivering exceptional guest experiences, from greeting to order management.
-
Coordinated between kitchen and service staff to ensure accurate, timely food presentation, maintaining quality and efficiency in high-volume settings.
-
Trained and supported staff in service best practices, fostering a collaborative, high-performing team environment focused on guest satisfaction.
January 2016Â - May 2016
Academic Note Taker,
Austin Community College
-
Created and supplied organized course outlines for Austin Community College, supporting students’ comprehension and retention.
-
Developed clear, concise notes that aligned with course objectives, enhancing accessibility and study efficiency for diverse learning needs.
-
Maintained high accuracy and attention to detail, ensuring comprehensive coverage of course materials.
Licenses, Certifications, & Awards
May 2025 - Present
Advertising with Meta Certificate of Completion - Meta
The Advertising with Meta Certificate of Completion was awarded to Marlee Munhoz in May 2025 by Meta.
​
To receive this certificate one must:
-
Structure campaigns in Meta Ads Manager.
-
Build an ad that aligns with your marketing objectives and target it to your intended audience.
-
Set a budget, placement, and schedule for your ads in Meta Ads Manager.
Credentials Link Here.
May 2025 - Present
Fundamentals of Social Media Advertising Certificate of Completion - Meta
The Fundamentals of Social Media Advertising Certificate of Completion was awarded to Marlee Munhoz in May 2025 by Meta.
​
To receive this certification one must:
-
Understand how to evaluate on which platforms to run social media ad campaigns and what makes an ad effective.
-
Understand how to craft compelling and effective visuals and copy for social media ads.
-
Build an ad directly from your Facebook business page and your Instagram business account.
-
Write a creative brief and create a social media ad.
​
Credentials Link Here.
April 2025 - Present
Social Media Management Certificate of Completion - Meta
The Social Media Management Certificate of Completion was awarded to Marlee Munhoz in April 2025 by Meta.
​
To receive this certification one must:
-
Understand how to establish and manage a social media presence.
-
Understand how how to create a brand, tone, and voice for a social media presence.
-
Understand how to manage a content calendar for a social media presence.
-
Understand how to evaluate the performance of content on social media and how to iterate on that performance.
​
Credentials Link Here.
November 2024 - Present
Introduction to Social Media Marketing Certificate of Completion - Meta
The Introduction to Social Media Marketing Certificate of Completion was awarded to Marlee Munhoz in November 2024 by Meta.
​
To receive this certificate one must:
-
Understand the landscape of traditional, digital and social media marketing.
-
Understand the major social media platforms, how they function, and what role they play in marketing.
-
Create SMART goals, identify KPIs, and define your target audience and their customer journey.
-
Choose the right social media platforms and learn how to create social media policies.
Credentials Link Here.
May 2021 - May 2022
Dean's List Certificate of Achievement, Texas State University
The Dean's List Certificate of Achievement was awarded to Marlee Munhoz in May 2021, December 2021, and May 2022.
​
-
To be eligible for the Dean’s List at the close of any fall or spring semester, and undergraduate student must have earned a minimum Grade Point Average of 3.5 in that semester on at least 12 credit hours.
August 2021 - December 2021
Special Training Certification, McCoy College of Business Administration at Texas State University
-
Researched government and international websites for the purpose of Market Penetration Analysis: Honest Cooperation in Mexico from August 2021 to December 2021.​
-
International Marketing Special Training: Government and International Websites Including: CIA Word Factbook, USA Trade, Bureau of Industry and Security, Office of the United States Trade Representative, The Coface International Trade Administration, Freedom House, Transparency International, The Economist, Heritage Organization, Hofstede Insights, The World Bank, Omni Calculator.
December 2021 - May 2022
Service Learning Excellence Certificate, Texas State University
-
The Service Learning Excellence Certificate was award to Marlee Yerkes in December 2021 and May 2022.
-
Worked in partnership with a local business to develop a new service. Systematically examined the feasibility of a new service using market validation techniques. Included Speaker Series and Networking.
December 2021 - December 2022
Google Ads Display, Search, Measurement, Video, Shopping, and Apps Certifications, Google Skills Shop
-
Achieved certifications in Google Ads for Display, Search, Measurement, Video, Shopping, and Apps, showcasing expertise in online advertising.
-
Developed skills in creating, optimizing, and measuring ad campaigns to drive engagement and conversions.
-
Leveraged data-driven insights to enhance campaign performance and maximize return on investment.
November 2021 - Present
Strategic Thinking Certification, LinkedIn Learning
-
Completed a course in strategic thinking, focusing on problem-solving and decision-making frameworks.
-
Developed skills in analyzing complex situations and formulating actionable strategies for organizational success.
-
Applied strategic principles to real-world scenarios, enhancing the ability to anticipate challenges and innovate solutions.
August 2021Â - Present
Open Water Scuba Diver Certification, PADI
-
Achieved PADI Open Water Diver certification, demonstrating proficiency in scuba diving techniques and safety protocols.
-
Skilled in equipment management, buoyancy control, and underwater navigation, ensuring safe diving practices.
-
Participated in practical dives, assessing conditions and adapting techniques for diverse environments while promoting marine conservation.
May 2024 - Present
FAA Certified Remote Pilot In Command
Marlee Munhoz recieved the Remote Pilot Certification & License in May of 2024 by the Federal Aviation Administration.
Skills
Writing
Advanced
Communication
Advanced
Project Management
Intermediate
Professionalism
Intermediate
